A lot I think. When we formed The Freedom Democrats there was a lot of discussion and research on our final chosen name. Hard enough to comply with Electoral commission rules let alone find one that wasn't in use already by another political movement.
Imagine my surprise when I discovered that "Britain First", a revamped campaign group from former BNP members started a political wing and called themselves the "National People's Party". Sounds like something you would get in the communist People's Republic of China.
A little bit of research would have revealed that a group already exists under that name and hardly ideal bed fellows, the original being hard line socialist and Marxist, the latter being just a little Nazi and racist. See for yourselves:
http://nationalpeoplesparty.org.uk/
http://www.news.britainfirst.org/britain-first/npp1/
In the word of my all time hero, Homer Simpson - Doh!

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